Concept Designer

Concept designer / Information Architect for web and mobile banking applications


Within the Concept & UX Design team we support projects (& business) in delivering great, convenient, relevant & engaging customer experiences. In our day to day job, we include the many target audiences continuously in the various stages of development of our projects.

We are looking for experienced concept designers to support the long term evolutions of our mobile and web banking applications both for clients & employees.


Function Description    

A concept designer at BNP Paribas Fortis is responsible for translating the value proposition of a product or service into tangible concepts and high level wireframes.


  • You define the initial big picture and conceptualize how the product or service will address the user needs and how it will interact in our complex ecosystem of external and internal digital channels (web and mobile apps, advisors interfaces, … ).
  • You defend the voice of the customer and foster creativity to create innovative and feasible digital solutions that meet our customers high expectations.
  • You facilitate workshops, conduct interviews and organize brainstorm sessions with different stakeholders to gather user and business needs and transform insights into tangible concepts. Your concept includes the information structure, user flows and wireframes of web and mobile applications.
  • You validate your ideas with customers, and consolidate your concept in a report and present it to internal stakeholders to eliminate various interpretations.
  • You mainly support projects during the ideation phase. However your role is not limited to ideation. During the full lifecycle of the project you will work in close collaboration with a UX/UI designer and the product owner to refine the solution.


Typical activities:
  • You gather info on target users characteristics, user needs and business context via participation to regular projects meetings or benchmarking
  • You prepare user research to know more about user needs and context and test initial ideas. The actual user interviews are done by the user researchers within our chapter, your role is to work with the findings of the test.
  • You deliver a concept report containing the details of the concept: users in scope, market & competitor benchmark, value proposition, KPI’s, High level Schematics , MVP definition …
  • You regularly present (the status of) your work to stakeholders and process their feedback.
  • You set up the information architecture of digital applications, a mobile app or website and work out the high level wireframes.
  • You brief the work of the UX/UI designer that will refine the proposed solution.
Typical deliverables:
  • Competitive benchmark
  • Lean canvas and value proposition
  • User / process flows
  • Concept wireframes or prototypes




  • Education: Bachelor’s degree in Human Factors / Ergonomics, Human-Computer Interaction, Cognitive / Experimental Psychology,  digital design or similarly relevant field


  • Languages requirement


    • French: Native or fluent (mandatory)
    • Dutch: Native or fluent (mandatory)
    • English: Must - spoken and written is a must: deliverables are written in English, most of the meetings are conducted in English


  • Required knowledge / Experience: minimum 3 years of experience / seniority in concept design, service design and/or information architecture.


Each CV must contain a link to the candidate’s portfolio (i.e. examples of projects he/she has done) ==> cv's without the Portfolio Link will be rejected !!!!!


  • Mandatory Technical Experience 


    • Proven and broad experience in concept design
    • Direct experience in Interface Design, Interaction Design, or Information Architecture roles.
    • Mastering common wireframing software solutions
    • Familiar with accessibility and usability best practices (Preferable)

Technical skills will be considered as an asset during the selection process.

  • Business Experience    
    • Proven track of broad experience in similar missions (Mandatory) 
    • Knowledge of Banking environment (Preferable)    
    • Soft skills   
    • Strategy (Preferable)    
      • You’re trusted to own part of a larger strategic vision & proactively take initiatives to further define it.
        • You handle complex & ambiguous projects, defining requirements and prioritizing the most impactful workstreams.



  • Start Date: ASAP
  • Location: Brussels
  • Travel: Occasionally in Belgium